The Social Media Trends of 2018
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The Social Media Trends of 2018

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The Social Media Trends of 2018

2018 has been a strong year for social media. There has even been a shift in how people look at social media. It is no longer viewed as just a media outlet. Today, more than ever, brands are being built on social media.  Creating a strong online presence is a key factor to be successful in business today. It is clear that social media is here to stay, so it is extremely important to stay ahead of the trends. Lets checkout some of the biggest trends of 2018 and let’s see which ones are predicted to last into 2019.


In 2018, social media was dominated by influencers. Brands would use influencers to help promote their story. Brands can use influencers to grow their brand recognition and increase their sales. The future of influencers continues to look strong. Consumers turn to social media to get a better understanding of products or services. Today, consumers turn to social media as their source of knowledge, information, and community. It is essential that your brand is represented.  We feel that this trend will see a decline in the years to come. The market has become oversaturated with influencers. Everyone is an “Influencer” and has led to a sense of false identity. It will be interesting to see where the future of social media influencing will go, as we become more connected.

Instagram Stories

After a negative response at release, Instagram stories have started to play a major role in developing a strong online presence. As it is clear to see, Instagram has started to dominate the online marketing. With the introduction of stories, people now can get an inside view of who they follow. Short clips and pictures on Instagram stories generate awareness and attract new followers. In today’s marketing, having a great product is not enough to be a successful company. Brands need to develop the full package that will attract potential clientele. Developing a stronger sense of transparency through creating Instagram stories is a great step in the right direction.

Video Content

Video content on social media has also played a large role in 2018. Developing strong video content is important when growing your online network. It has been proven that video content leads to more interaction on social media. Furthermore, it strengthens that sense of transparency between the business and potential consumers. Video content is a trend that is constantly on the rise and is something to seriously consider when promoting your business. At ACCL, we can help your business identify the trends in your industry. For more information on how we can help, check us out at! Make sure to follow us on social media as well!

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